Oral Health for the Family: Kids, Adults & Flossing with Brynn Snyder

We often think of brushing our teeth as just a way to keep our smiles bright, but it turns out, good oral hygiene is crucial for preventing some serious health problems.  As we head into 2025, the connection between oral health and conditions like heart disease, diabetes, and even dementia is becoming increasingly clear.  While most of us brush regularly, many are missing out on flossing and proper gum care, leaving themselves vulnerable. 

This episode features Brynn Snyder, co-founder of SLATE, a company revolutionizing oral care.  Brynn, a mom of five and product designer, teamed up with her dentist husband to create SLATE, the first electric flosser.

Timestamps to help you navigate this episode 

0:00 Intro
0:24 FREE Self Love & Sweat MONTHLY Calendar
6:05 Making Flossing Easy: Slate’s Game-Changing Solution"
12:26 Comprehensive Oral Health Care Tips
15:00 Parenting and Building a Business
22:54  Juggling Motherhood and Business Responsibilities
32:29 The Power of Consistency and Growth

Mentioned in this episode:

Book: Who Not How
Podcast: Simply on Purpose Podcast
Get Your Floss On with Brynn Snyder:

IG: @slateflosser
IG: @brynn.mac.snyder

Chapters

• 0:00 Intro
• 0:24 FREE Self Love & Sweat MONTHLY Calendar
• 6:05 Making Flossing Easy: Slate’s Game-Changing Solution
• 12:26 Comprehensive Oral Health Care Tips
• 15:00 Parenting and Building a Business
• 22:54 Juggling Motherhood and Business Responsibilities
• 32:29 The Power of Consistency and Growth

Transcript

Lunden Souza: 0:00

Welcome to Self Love and Sweat the podcast, the place where you'll get inspired to live your life unapologetically, embrace your perfect imperfections and do what sets your soul on fire.

Lunden Souza: 0:16

I'm your host, Lunden Souza. Hey, before we jump into this episode, I just want to make sure that you get all the free things possible. If you haven't already. You need to get your self-love and sweat free. Monthly life coaching calendar. Honestly, the way to experience deep change in your life is by doing small little things over time, and so that's what you'll find in this free calendar. You can get it by going to lifelikelunden calendar. Get yours for free and let's get today's episode.

Lunden Souza: 1:01

In recent years, mounting evidence has shown that effective oral health practices are not just about keeping teeth clean. They play a vital role in preventing serious health conditions. As 2025 is here, understanding the deadly link between oral health and systemic diseases like heart disease, diabetes and dementia has become more urgent than ever. Like heart disease, diabetes and dementia has become more urgent than ever. Surprisingly, while 95% of people report brushing daily, only a fraction maintain the flossing and gum health practices needed to protect against these broader health risks. This highlights the critical role of preventative education and actionable insights in improving oral health outcomes.

Lunden Souza: 1:43

Brynn Snyder is our guest today on the podcast and she's the co-founder of Slate, which is the leading charge in this space. Slate is an award-winning health tech company, developed the first ever electric flosser of its kind, and Brynn is a mother of five with a background in product design, and she's also the co-founder of Slate with her husband, who's a dentist, and they prioritize accessible oral healthcare for health conscious families, and I'm very grateful for both of them because they gave me some tips on things that really helped me in some recent dental stuff we'll talk about on the podcast here. But in just two years, this company scaled from a Kickstarter campaign to a seven figure business, which is like amazing mom, all the things right. I love reading this bio. I'm getting goosebumps and a little sweaty here.

Lunden Souza: 2:38

She earned features in top publications like men's health group allure, as well as appearances on podcasts like how I Built this and Ask the Dentist, and now Self Love and Sweat. Brynn, thank you for being here. I'm so happy to chat with you today and talk about our oral health and just the fact that you're such a boss, mom, so thank you for being here.

Brynn Snyder: 2:59

Thank you for having me. I am so passionate about oral health you wouldn't think that someone could be this passionate, but the more I learn, the more I care, and I think, as a mom of five, it just made me realize like dental bills are expensive and I would rather focus on preventative health than reactionary.

Lunden Souza: 3:19

Yes, totally yeah. I can think of a lot of kids. We kids, you know. We see where it's like they're not brushing their teeth properly. There's like at an early age, a lot of decay and things like that we can talk about. I'm so excited. I feel like there's so much to cover. But especially because so Brynn, refresh my memory on how we connected you were at an event and someone recommend you connect with me.

Brynn Snyder: 3:44

Yes, they were like you have to meet her, and so I was so excited so I reached out and we were able to connect. And I think the thing I love is is that you are preventative, focused, and when we can get other people who realize, okay, I can make a difference in my own life and there's tools that make that better. And that's what we wanted to do. We had a great patient base at our dental office and, for some reason, they were educated, they brushed their teeth, but they just didn't floss and we were like, okay, they know they need to do this, so how do we help them? And one thing was educating, like people don't understand the systemic issues. And then two, we needed to make it easy, and so it's really cool to see our patients Like we asked our Kickstarter group how much did you floss before, how much do you floss now? 85% of people were flossing five to seven days a week, like that's amazing, it's a game changer.

Lunden Souza: 4:45

It's like the thing you don't know you need and the easiest, most effective way possible to make it part of your routine. And I just, yeah, I'm so grateful that we connected, because then we had a little chat before we scheduled the time to record this podcast and, of course, I'm asking you all these questions about this root canal that I was about to get removed, which divine timing felt so great. And Brynn was giving me input and then texting her husband simultaneously of making sure that, like the dentist I chose in Salt Lake, and the process they were going to take was what they recommended. So I gave me such a sense of peace and clarity when I was on that journey, cause I was kind of nervous. I'm like I've kind of just been doing my research, following my heart, going to different dentists, asking as best of questions as I can, and here's what I landed on and it seems like my, my plan and process was Brynn and her dentist has been approved, but it's.

Brynn Snyder: 5:38

Yes, I was like. This is what I think, but let me confirm that Dr Schneider would say that you know, I worked at the dental office for many years, so I learned a lot and I know a lot about insurance and x-rays and but I'm not a dentist and so I like to call myself like the dentist interpreter. So he'll tell me and I'll figure out how to make it easy for people to understand.

Lunden Souza: 6:00

Yeah, you have the ultimate like phone, a friend option when it comes to that. Let's talk about flossing versus brushing. Why do we think we have to brush and why is flossing like the lost art that's going to help us in so many other ways outside of? Just like what it looks like when we smile?

Brynn Snyder: 6:16

Yeah, so typically I would say if you ask someone what's more important brushing or flossing most dental professionals would say flossing, and the reason is is because of your gum health. So bacteria sits in your gums and so if you're flossing, you're going to be disrupting that bacteria. Now a lot of people brush, but they're not even brushing their gums, and so if you don't, I think the hard thing is is when I was younger, I thought brushing your teeth means you get recession, like your gums, that that is the case if you're doing too hard.

Lunden Souza: 6:50

Like when it starts to like move up and okay yeah.

Brynn Snyder: 6:53

I know what that means, but what we've learned is is like that you cannot not brush your gums or you're going to have bacteria just sitting in it, and so flossing really is the way to disrupt the bacteria.

Brynn Snyder: 7:09

If you brush, you're missing more than 40% of your tooth surface and you're missing a lot of the gums, and so what we learned in the dental office is that flossing is very technique sensitive, and so that's why we invented our product. Um, what what we did was we invented these little gum sweeps to go into the area where your gums and teeth touch, because your toothbrush just goes right over that, and if you're not flossing correctly, if you're just going in and out, you're not getting the gums either, and so water flossing is a way. Some people do that, but then they, if you don't string floss, you're missing the cavity part. So we wanted to make it so you didn't need two tools. You didn't need string floss and a water flosser, but that you just needed one tool. So something that always blows everyone's mind is if you have gum disease for more than five years, you're 70% more likely to have dementia.

Lunden Souza: 8:10

Yeah, and I've been, you know, when you you know I've been researching a lot on this topic. So then, of course, when I go on like Instagram or other social media sites, my populated pages, a lot of interviews about oral health and all these different things. And there was a guy, um that uh was a doctor, that were, I want to say he definitely had a dentistry and doctor, yeah, kind of background scenario, but what he was saying is like he had never met a cancer patient that didn't have something going on with their oral health, like with their oral microbiome, something was off, or you know, bacteria like you mentioned, um, not addressing cavities.

Brynn Snyder: 8:49

I was like I love from Dr Mark Berheim. He is asked the dentist. He says you can't be healthy without a healthy mouth. And I think people don't. They don't think about what they're putting in their mouth, like monsters, wine, like pop, the pH of those. Like people don't think about the pH of their mouth. And and when you're when the pH is lower than seven, the bacteria are really happy and they they eat and then they put acid all over your teeth. So we can make it easier Sugar right Disruption.

Lunden Souza: 9:29

That's what it reminds me of right.

Brynn Snyder: 9:33

So what I always tell people is like if you're going to drink pop, don't drink it all day long. Drink it in 30 minutes, because your mouth is so cool, the saliva in 30 minutes will go back to a seven. So your mouth is always trying to go to a seven pH. If you drink your pop, it will have dropped to a three if you're drinking Coke, so it's going to take 30 minutes to get back to a seven. But if you drink pop all day long, your mouth stayed at a three the whole day.

Brynn Snyder: 10:08

So, yeah, or if you're drinking wine. It's not like a limit you can't, it's not like you can't do those things, it's just like know what you're doing. If you have wine, eat cheese, then you can help it go to a seven faster.

Lunden Souza: 10:21

Oh, I didn't know that. So it's more than just like when you go wine tasting to have a nice combo it's actually helping the pH of your mouth.

Brynn Snyder: 10:29

That's, that's, I think the reason it's a nice combo is because it it it's like an acidic thing and a alkaline thing go together and it makes it feel great.

Lunden Souza: 10:38

So good, yeah, and I my I think I shared this with you when we first had our little chat off off recording. But my cousin was a dental assistant for a long time and I asked her, like what's the best thing I can do for my oral health? And she's like floss, hands down. And she also mentioned too about how you said if you're flossing and you're going just in and out, you know that's why you go in and you wiggle and move and you know like create, and I know that your tool, you know, does all of that. And I also, um, yeah, I know that when I go to the dentist they'll ask, like when you floss, does it bleed? Right, as is the bleeding something we don't want to see. Is that an indicator that we haven't been flossing regularly?

Brynn Snyder: 11:21

Yes, so because some people are on video. I'm going to show you really fast how to floss correctly. And then I also love it yeah. So it needs to be what's called the C shape, um, or with our product, you need to make sure the gum sweeps are touching your gums. So if you're using a floss pick or floss, you want to wrap the tooth of your gum.

Lunden Souza: 11:44

So Brynn is flossing on the podcast right now. This is a first.

Brynn Snyder: 11:47

Yeah, okay, cool. So did you see how you're going to go up? And then here, the cool thing about our product is these gum sweeps have sonic vibrations so they actually you can just go in and go side to side and so these are going to stimulate the gums. And it's just your gums need to be stimulated so the bacteria gets broken up. And just like, a manual toothbrush is good but not as effective as an electric toothbrush, string floss is great if you use perfect technique, but our product is better at stimulating the gums.

Brynn Snyder: 12:26

So we're really excited just to help people not be worried and to go to the dentist with confidence.

Lunden Souza: 12:34

Yeah, cause it's like you go there and you feel like they're going to give you a you know floss more or, yeah, you got a cavity here. We got to take care of this Right, and that preventative piece is huge and it definitely started for me from a, like, aesthetic perspective. So, growing up as a kid, I had a really crooked teeth and had to have braces and expanders and teeth moved and all the things. And I just remember afterwards being like, oh, I love this beautiful white smile and just you know, and I had, you know, it's beyond what it looks like, because I, of course, had issues and I had this root canal that I recently had removed and all of that.

Lunden Souza: 13:11

So, yes, it's like the whiteness and the smile, but it's way more than that. Like you said, all those, um, yeah, side effects are like, yeah, secondary diseases and different things, and it's like you, we put band-aids on things but not thinking to go to the root, which is sometimes what's going on in the mouth and then, a lot of times, what's going on, and I always find it interesting, like we're all willing to spend a few minutes a day washing our face, like just spend a minute, or like you can do this in 30 seconds if you really want to go that fast.

Brynn Snyder: 13:44

Um, but once you've disrupted all the plaque and bacteria from your gums, it, it's now probably on your tongue, and so we always recommend the last step of your dental hygiene to use a tongue scraper. So ours, uh, has two rows to lift and rake the hairs of the tongue Cause your tongue has hairs on it, which is crazy and then the last one's to squeegee it off. So I like this because it feels very satisfying.

Lunden Souza: 14:17

I love raking my tongue and scraping my tongue and people don't think of that too. There was this one woman that I follow or saw on social media and and she was, yeah, really, yeah much older, I think, in like her seventies, eighties and they she had really great teeth and a lot of things. And she said that her secret right, her like grandma recipe, if you will was brushing her gums, so like coming here and brushing that inside of her gum tissue, cause she's like that part touches your teeth too. And so I remember, yeah, so I remember when I watched that years ago I was like, oh yeah, it's like more than that, and I got into tongue scraping. And now when I brush my teeth, you know you get in like, yeah, crevices of you know, areas that just it feels so much more refreshing.

Lunden Souza: 14:59

Um, how do you? I want to talk about your family and that you have five kids and I'm sure oral health is a big part of your household and things. But, like you know, let's have some tips on oral health for kids and, like fam, I know a lot of moms and parents listen a ton, so I want them to feel like man if I can't even get my kid to brush their teeth, freaking out like what do we, what do we do there? And then also like mom life of running this incredible business. You know, let's, let's talk about both.

Brynn Snyder: 15:28

Perfect. I'm passionate about both. I love helping female entrepreneurs and, uh, I also love getting your kids to to do things so you don't have to do them as a parent. Um, so I like to say it's like getting your kid to make a bed when they're five. You tell them to do it. They're probably going to do a so-so job and you're probably going to have to help them, like crisp out the bed. So what I've learned is is, if you get a three-year-old to start doing this, they're going to do it every single night when they're going to brush their teeth. And so I. It's been fun because I have kids of all ages and so I've.

Brynn Snyder: 16:13

I started the company, well, so I started working really hardcore on it when my son was three, and so I'm able to see, like, what happens with implementation of different kids at different ages. So my, my kids are 16, 12, 10, 9 and 5. Well, he just turned six. It's best, the younger you start, the easier it is. And also, like with braces, that is such so hard for kids to have good oral hygiene during the braces. And so my one daughter we have a braces head that goes on our product, and she had had braces for a year before we had invented it, and so it took her a longer time to start implementing it, whereas when my seven-year-old got her braces her phase one braces she started off with a flosser and she flossed every single night and I didn't have to worry about it. So I like to say start them young, because it's easy. But here's my tip I lay my kids on the bed and then we'll use this type of note as if they are a mouse. So my kid is laying down.

Lunden Souza: 17:25

Brand busted out a mouth model and we're getting a demo. Too Cool, love it. Thanks for bringing the props. Oh, and there's.

Brynn Snyder: 17:32

Grace. So your kid is laying on the bed and I like to kneel on the side of the bed, standing up or not standing up, but I'm kneeling up and then I just use this and I check every single tooth. That they did and it's super easy.

Lunden Souza: 17:49

So you have your child on their back, open, wide, like that model you just opened, and then you, as mom, are going in and like I'm just looking over and doing it and it takes like five seconds.

Brynn Snyder: 18:01

I think the hardest thing is is like you're going to bed your kid. It's been like 40 minutes and all you want to do is want them to sleep, right. So it's annoying to do these little things, but if you can get them to do the habits Now all of my kids floss I don't I mean sometimes I'll have to say did you floss? But the cool thing is is once you have your kids flossing enough, you can look at them and you can tell if they flossed or not. So I can look and say, hey, juliet, you didn't floss tonight. Do you want me to do it or do you want to do it? And she goes and does it.

Brynn Snyder: 18:36

Um, a parenting podcast that I love is um, simply on purpose, and she's very passionate. So you know it's fun to watch her. But if you get kids invested and you make them feel like they are in charge, they are usually really apt to please. And so if Juliet didn't floss her teeth, I will say something like Jenna, thank you so much for brushing and flossing. And then, all of a sudden, juliet is right behind there doing it.

Lunden Souza: 19:11

So yeah, the little ninja ways of parenting and saying it without saying it.

Brynn Snyder: 19:18

Yeah, I feel like positive reinforcement is so much more healthy than saying why didn't you go do this? So if you can congratulate one child, the other child will usually go do it. But then you have to make sure you tell that kid Juliet, thank you so much for flossing, I really appreciate that, yeah, that positive.

Lunden Souza: 19:39

You know we all want some words of affirmation and reminders in ways that are not like you didn't do this. But yeah, I mean five kids being a mom, figuring out ways like to build that consistency, but, like you said, figure out ways to not have to do every single thing for all the five kids and teaching them and having that be a part of your routine. I mean, I'm sure you and your husband are doing it too, so it's like you know, um, yeah, you're not asking them to do anything that you're not doing.

Brynn Snyder: 20:07

And I think it's fun to lead by example, like if my kids see me doing this, then they also want to do it. It's kind of fun when we get new employees here at Slate. You know the parents will get it, and then a few days later they'll be like my kids really want one. I'm like sure, go get one. Uh, because the kids, the kids want to be like you.

Lunden Souza: 20:25

So all you have to do in those moments I remember this is not, it's the same, but not the same when my dad was, when I was little and my dad would shave right, he would shave, and then I would put shaving cream on my face and I would use this toy spatula that I had for my little kitchen and then I would scrape this, the stuff off, right. It's those moments, or like even putting lipstick in them on the, you know, on in the mirror with my mom. It's those moments where you're like, yeah, kids want to do what you're doing too, and then when it becomes less of a chore and like you have to, or you're going to get cavities and more, just like we wake up, we floss before we go to bed and we floss Like this is just what we do and we get to build those pathways and patterns sooner. Right, it is about, you know, the health, but also like that programming of just as a mom, that repetition and getting them to to do those things, cause, yeah, it's not, it's not.

Brynn Snyder: 21:16

You know, a walk in the park sometimes to make sure, yeah, and like not getting mad at them when they didn't do it that one night Cause, like I can, I'm like okay, let's try to make sure they do it five days a week. Like if they do it five days a week we're ahead of the game. Um, but if you do it and don't get upset yourself for not accomplishing the goal, eventually you get to accomplish the goal.

Lunden Souza: 21:40

I love that. Say that again. Do you remember what you said?

Brynn Snyder: 21:42

Say it again, don't get mad at yourself for not accomplishing the goal. If you just keep continuing to do it, you will achieve the goal.

Lunden Souza: 21:49

Yeah, that that just keep moving forward. There was a um. Uh, I love Brendan Burchard. Um, he's wonderful, I love his books and stuff and he posted something on Instagram today that I shared and I don't want to butcher it. So I'm just looking at my phone to say what it says. But it's like, how do you get better? You show up when it's hard and you do it anyway. Like you just keep putting in the repetitions. Eventually you're going to get there.

Lunden Souza: 22:18

And yeah, it just reminded me of what you said, but differently. But differently, what's it been like building a seven figure business while having kids and, you know, prioritizing like give us a insight into your like mom slash business, mind. Right, I know, you know I always say Lunden party of one, and I was just on a call with my friend Nina, who's a mom too, and I just, yeah, it's like the, the day-to-day is very different, obviously, when it's just me relying on me than when it's you, and you know it's not. I'm sure you guys have a lot of systems and processes and things you've learned and things are in flow now, but like that activation, energy to get a business off the ground and parent five kids and and and like what was that like? And what did you learn?

Brynn Snyder: 23:08

And um so I would first start off with I am a high energy ADD person so I have, like I think some, some of us need more resting time. So I am. I I'm actually trying to take more resting time because I kind of put that off. I was also taught really great habits by my parents, so I feel like I was given a heads up there. But I did start a company when I was 15 and I learned how to do the books and different things when I was 15. And I learned how to do the books and different things, but what I have learned how to be a mom and and so I did not work full time until Colton was three. I worked the whole. I had two years off in between during my lifespan, so I've worked from 15, I'm almost 40. Two of those years I didn't work, but the rest of the time I worked like part time or I started my own companies. But working full time is so much harder. So I think the moms who are full time, I just want you to give yourself a little slack because you are amazing. And then what I found to be really helpful is every single Sunday night I plan out the whole week, every single one of my kids is a color and they know, like Morgan, is red, so she just looks at the calendar, looks for any red thing. We know that we all talk every Sunday night what's going on, and I utilize carpools like crazy so I know I can't be everywhere. I have a nanny who takes kids, but I have five kids and I could have five basketball games at the same time, so I make sure that I I prioritize friendships with parents who my kids interact with. So I love my daughter's soccer team. I see those parents more than I get to see my typical friends, and so once a week is all I drive to soccer, even though she could have three to five soccer games Strategic, yep. So carpooling super important, calendaring super important.

Brynn Snyder: 25:32

Something I do that is not typical is I actually do a dinner exchange. So last year I did it with four families and we did it. We had done it for three years. So I would make dinner on Monday, another mom would make dinner on Tuesday, wednesday and Thursday, and the option was either you could invite everyone to your house or you could package it up and take it to the people's houses. After three years we were feeling a little bit of burnout. So now it's just me and another mom I make. My husband actually makes dinner on Monday, because he doesn't usually work on Mondays, and then on Thursdays my friend Sheris makes the meals, and we just decided we like going to each other's houses. We get to interact with them once a week and then the rest of the nights we have family dinner.

Lunden Souza: 26:26

So yeah, and like that strategy feels connecting.

Lunden Souza: 26:32

You know, like you said, you're not like running, like yes, you're go, go, go, you're lining things up, knocking it down, but it's not like chicken with your head cut off mode, it's like strategic and being able to spend time with people twice a week and being at their house and your house and getting that social connection.

Lunden Souza: 26:49

That makes me think of, like the blue zones right when it takes a village, and people are connecting and there's community and you know, and I, I love the way you, you know kind of outlined like the carpooling, the calendaring, like the things, the colors of what's happening, and you're having like a team powwow, like you would for your business and probably do too, like each week, of who needs to do, what everyone knows, their, their role, their job, how they can support the tribe and everyone can, um, you know, I think the, the generation of my mom and what I saw was like the mom, you know, and then I also, um, there's Italian lineage there, so it's very much like the women do the things and take care of all of it.

Lunden Souza: 27:35

And I remember my mom like we're, you know, and like, yeah, there was support, we carpooled, I played sports, you know we tag team, of course, but I definitely think that, um, and I'm excited about the fact that there can be a culture movement of like less shame over not doing all the things and not needing to have a home cooked meal, perfect Every time, not asking.

Brynn Snyder: 27:58

That's not happening at our house, just to be clear.

Lunden Souza: 28:00

Yeah and yeah. I mean I feel like some moms are liberated here hearing that, because I just can think of my mom and I love her and she's amazing and wonderful. And I feel like I lucked out on the parents card too, in terms of that leg up of like you wake up, you do this, you know, this is how you are successful. I had Italian immigrants as grandparents. It's like you work hard, Right. But then this is where that dance of like heart work and hard work, right of like I remember just burning candles at all the ends and being like grandpa.

Lunden Souza: 28:32

I work seven days a week and I uh go to college full-time and I started a bit, you know, and then that works till it doesn't, and then being like no, I'm going to be more strategic. I have to prioritize these connections. I have to prioritize planning and and making it feel like it's a structured flow in your life and you're not giving all your energy to one hat, right? You have your boss hat, mom hat, your individual, you, your wife hat like that's a lot of hats to wear and and dance around. And how do you kind of yeah, manage those hats of? I'm sure you probably, you know, aren't checking all your boxes all the time, for sure, but like you know what's it like to, you know, play those different roles and how do you feel most, you know, supported and nurtured as Brynn, along this process?

Brynn Snyder: 29:23

Yeah. So what I think I've learned is you can't wear all the hats, and when I get really hard on myself, it's usually when I feel like I'm failing because I'm not doing every hat well, and so I think you just have to. I used to be the best party planner and my kids' birthday parties used to be so cute and people had awesome little gifts to go. I, my birthday parties are as easy peasy as they can be. I, like we're today, my son's birthday is happening and we're doing a Nerf gun party in our church's gym, because I didn't want to do more than that and I think that that's free range of, just like go at it and have a lot of space.

Brynn Snyder: 30:08

But so I would say like knowing where your limits are is super duper important.

Brynn Snyder: 30:14

Also, I went too hard, I feel like, for the last three years and my body was feeling it, and so I used to work out every single morning at 6am and I just decided the last six months to sleep more, and then I also have been going to therapy, and so I think the hard thing is is like therapy costs a lot of money, and so knowing when you need to rest a little is very important too.

Brynn Snyder: 30:44

So if you're feeling burnt out, you may be being too hard on yourself, like I do feel like being a mom is the most important thing to me, and but I love running a business, and so so I felt in the last few months like, oh, I I'm maybe not enough for my kids, but I was talking to my sister and she's like Brynn, you go to every single one of your kids' games and you put them to bed every night and you read them books, and so I think, celebrating the wins of what you are doing, am I going to be a PG mom this year? I'm not. Am I going to have time to plan extravagant birthday parties? I'm not, and so I think, if you you decide you're going to be a seven figure business, you're going to have to get a nanny, you're going to have to get a house cleaner and you're going to have to probably go to therapy.

Lunden Souza: 31:48

I wish I could hug you through the screen right now. I feel like you know, we, we. I was having a conversation earlier with a friend where it's like, yeah, you know that what you see on the highlight reels of social media is not that, and sometimes you think it is that because we're humans and we get kind of warped in our perspective. But you know, like you said, maybe it's not the working out every morning at 6.00 AM You're, you're getting things off the plate in order to have those moments, like you said, of bedtime with your kids and reading them books and you know, showing up in those ways. And I love that conversation you had Did you say it was with your sister where she said you know, it's like it's hard to see the water when you're the fish.

Lunden Souza: 32:29

We need people who remind us like that we're doing a good job, that we're not you know, cause we can get caught up in the shame and and stuff and just even like the imposter syndrome of what it takes to scale and become the person that runs a seven figure business. I think people don't acknowledge that the person you had to become to do that I'm sure is not the same person that started it and let's talk about that, that becoming process Cause you have to important because just this last week I was kind of laughing because my amazing uh marketing strategist on our team, caroline, I was kind of like we need to do so much better than we're doing.

Brynn Snyder: 33:15

And then she's like Brynn, you forget. Like two years ago you made $10,000 in January and like now you're a seven figure business and so it's just. I remember I went to this female founders only I was around all these women who were accomplishing so many things.

Brynn Snyder: 33:37

I do think surround yourself with people you want to be like so that is very important so but I looked at them and I was like there's no way I could ever make $2 million, Even though my goal is to be at least a $50 million company. My goal is actually to be like billion of dollar company, but it's a billion dollar company.

Lunden Souza: 33:56

A thousand percent all day. It's a B for sure.

Brynn Snyder: 33:59

Yeah, so, uh, that's my goal. But I'm like, how do you get there and how do you not get defeated? Um, my goal is to do $3 million last year and I exceeded that goal by a million dollars and I still felt like I wasn't enough, because you can look at all these people who are doing these things. But I had to take a little time to myself and be like I remember when I was at that female founders thing, I couldn't even think how I would be a $2 million company, and I did it. And so it shows you two things is that it's hard hard to even think about it when you're starting, but just putting in that hard work really does pay off. But there's times when it feels like you're doing so much hard work and nothing happens, but then you just have to look back a year and actually reminisce on how much you've grown.

Lunden Souza: 34:54

Yeah, go back in your own history book. That's why I love journals, that's why I love like going back to moments where you're like, oh yeah, I don't need. You know, it's like I was here and now I'm here and you have that evidence of your own greatness that you can pull from later. It's great if so-and-so said a motivational quote and they did that, but when you can look and be like, oh yeah, you're right, that was a pretty, you know badass superhero Kate moment and I need to tap into that to keep moving forward.

Brynn Snyder: 35:25

Because it's so crazy Like I found you because you've been putting all this effort into podcasting and I'm like you're amazing at what you did.

Lunden Souza: 35:34

Like, when you look back, are you like I did amazing things don't go past episode 10 and we're about to surpass 200 episodes.

Lunden Souza: 35:51

You know, and I I'm so proud of that, yeah, I'm so proud of that because people think that you just, you know, especially now, it's like you just snap and you're a YouTube star and you just got to upload.

Lunden Souza: 36:07

You know it's like no, there's such a strategy and a business and consistency and rinse and repeat, and you know, continuing to get inspired by my own journey and others, right, like I don't want things to be stagnant and boring and like, with that, we're not in a robot cookie cutter world.

Lunden Souza: 36:18

So, like you said, you know coaching and therapy and growth practices and shadow work and all of that is important because we have to keep on that journey of the becoming process Cause, like you said, that that person was not the person you needed to be at, that was going to cross that $2 million mark. But you just keep striving, you keep putting in the repetitions and, like the podcast in the beginning was all about fitness, was all about, like, what you look like on the outside and how to get in shape and this and this, and luckily I chose a title that I feel like is pretty timeless, because there's so much love and sweat, whether it's the grit we put into our projects or the fact that you know exercise and movement is, you know, powerful, but also that inner work and outer work.

Lunden Souza: 37:02

But I got to, you know, cause it's mine and my podcast got to evolve. I got to choose to share more stories of myself and others. You know, even when I listened to like the early episodes, my voice is different. Right, it's wild, I'm like hello. But that's also when I started making videos for Adidas and Runtastic. Early on, too, it's like I wasn't on camera, and every sense of the word, for eight years, pretty much every single day, from 2012 to 2020, whether it was a phone or a camera, I was the face of a company, and so people are like how are you so good at communicating? How do you record these videos? Well, because I did it every single day for seven years and messed up royally and made improvements. So, like, here's how it gets good. You just have to do it over and over and, over and, over and over again and you know that.

Brynn Snyder: 37:53

Yeah, I feel like that's what these really big, successful companies typically are. It's consistent. And then if someone's building a team, I love the book. Who, not how. I read that and I was like I listened to an audible, like a couple of months ago.

Lunden Souza: 38:11

Love that book. Yes, I'll put that in the show notes for sure. All the things you're talking about, I'm making notes.

Brynn Snyder: 38:18

Who, not how. Don't be hard on yourself and just be consistent. Find one thing. Once you've mastered it, pick another thing and do it.

Lunden Souza: 38:27

Yeah, well, you, um, I'm writing this down, but will you quickly give the listeners like the two minute gist or less of who, not how and the essence of that book, so they can get excited about it and then we'll talk about how they can connect with you?

Brynn Snyder: 38:40

Yeah, perfect. So who, not how, is about? When you're building something, it's more important to find who can do something than how to do it. I can't do everything and I'm not going to be good at everything, and so I need to find other people who are better and smarter than I am at that thing. They may be someone who has great connections or, like we know, I'm very direct, I'm very open book, so being a customer service person is not good for me.

Brynn Snyder: 39:13

So that was like one of the first things I hired out, because, instead of saying I'm so sorry you're having a problem, I'd be like how can I fix this? Because my mind is very direct. So I just think, as I was reading that book, I was like reveled on who my team is and I was like who do we need to add to our team, to go to the next level? And you know, when you're starting, you can't maybe afford what I can afford now. I remember when we started doing ads, we paid the person like $350 a month, and now we pay the person $5,000 a month, right, like you have to grow, yep. So that's kind of the who, not how, made me realize he he's writes the book and he needs to connect, get connected to the correct publisher and the right people, and so networking super important.

Lunden Souza: 40:07

And if I'm 99% sure, because I listened to the book kind of recently but the guy that wrote who, Not how, didn't he write it on behalf of the speaker that he saw talk about it? So this was a moment where he met the guy who created that premise. But then this guy was the who that then made this into a book. And right isn't that?

Brynn Snyder: 40:27

Yes, that's exactly right.

Lunden Souza: 40:29

Okay, I read a lot and listen to a lot, so I wasn't sure if I got it confused, but that's a perfect example of that Cause, you know, as women and high performers and moms juggling all the things, we get caught up in all the lists. I remember, you know, my mom would have this long list of all the things she needed to do. Instead of having the list of being like, okay, who's going to do it? Who's going to come into my you know, my world and be you know going to be on our team that's going to make sure that this part of the list is their part of the list, right? Instead of trying to add more hours to the day and wish you could have an eighth day to the week, right, we get to delegate a little bit.

Lunden Souza: 41:05

But I love that book and I'm happy that you brought it up because I think that's a great one to, yeah, just kind of tap into more of the energy that we're discussing today of you know, bringing something to life but not feeling like you have to burn yourself ragged at all the ends to get there and still create a life for yourself and your family that feels good and is good, family that feels good and is good. How can others connect with you? Tell them how they can get your flosser and social media and more from Brynn.

Brynn Snyder: 41:36

Yeah, so if you are interested in Slate, our Instagram handle is Slate Flosser and it's slateflossercom. If you're interested in getting to know me more, my Instagram handle that's public is Brynn Max Snyder, and I'm also on LinkedIn as Brynn McLennan Snyder and I love helping other people. If I have time, I will help you, but if not, I can send you an email of all the resources I don't like to gatekeep, because the only reason I am where I am is because other people help me get there. So if you have a question and I can answer it, I will.

Lunden Souza: 42:11

Thank you so much. I appreciate you. Loved this conversation. Loved this conversation. Thank you so much for those of you listening. Connect with Brynn, get your flosser, your slate flosser and yeah, slide in her DMs and let her know that you listened to this episode and that you got your flosser right. We want to support this mission and that be billion, because I just see it happening for you and I'm excited to celebrate that moment when we get there. I think I will.

Lunden Souza: 42:43

I would love to celebrate it with you in five years right For sure, okay, so just real quick before we get off, because I love this topic and then we'll totally end it. But my friend Anela, she has a really popular YouTube channel and I remember they wanted to move to Miami to like come to America. This was when I was living in Austria, so they she's from Bosnia, her partner at the time was from South Africa. They lived in Austria. Anyways, it was their dream to move to Miami and grow their YouTube. So we went to dinner to celebrate Miami before it happened and I got her flowers and we had dinner and I like wrote the card of like congratulations ahead of time on your beautiful place in Miami and all of that. So I think, um, the the pre parties are a little bit of the magnet of what's to come. So I'm excited to celebrate that in your business and in your life. Thank you, Brynn, for being here, thank you guys for listening and we'll see you at the next episode.

Brynn Snyder: 43:38

Thank you, I'm so grateful to be here.

Lunden Souza: 43:47

Thank you so much for listening to this episode of Self Love and Sweat, the Podcast. If you enjoyed this episode or were inspired by it or something resonated with you, do me a favor and share this episode with a friend, someone that you think might enjoy this episode as well. That's the ultimate compliment and the best way to make this podcast ripple out into the world of others, and also you can leave us a review up to five stars wherever you're listening to the podcast. Thank you so much for listening and we'll see you at the next episode. I appreciate you.